e-marketing of SHG Products

1. Title of the Problem Statement : Absence of Smart Market Linkage System for SHG Products Leading to Limited Visibility and Buyer Connections

2. Background and Context :  Self-Help Groups (SHGs) in Andhra Pradesh produce a wide range of goods and services, but their products face limited visibility in competitive markets. An AI-enabled system is needed to dynamically analyze product categories, buyer demand, and geographical location to recommend tailored market linkages, improve branding, and strengthen demand generation for SHG products.. Goods are being sold by SHGs to 26 seller points. SHGs produce and onboard these products through the seller points such as ONDC, Amazon & Flipkart for products, HomeTriangle app (pvt app) for services such as carpenter. For every seller point, logins are shared, they login and upload the products data

 3. Problem Description / Use Case Requirement : 

1.      AI-powered Market Linkage Recommendations

Use data sources from public domain to identify to identify the market trends of different categories of products

Use AI to match the market trends with the transaction data available from systems where the seller points sell their products. Example- For products ONDC, Amazon, Flipkart. Services- Hometriangle

Example- Lace products in West Godavari, Kondapalli area wooden toys are there. Market transactions 2 lakhs through ONDC is available. Information on how many products are sold in which market is available with dept.

2.      AI-enabled Dashboards and Alerts

·         Provide SHG federations and officials with dashboards showing product visibility, market trends, and linkage opportunities

·         Send alerts to SHGs on new buyer inquiries or emerging demand hotspots

4. Desired Outcomes :  Establish an AI-enabled platform to strengthen SHG product visibility and market linkages

 5. Expected Impact: 

1.      SHG Members

·         Increased sales and income through improved market access

·         Reduced dependency on intermediaries for finding buyers

2.      Buyers/Markets

·         Reliable sourcing of quality SHG products

·         Access to localized, niche products with transparent supply channels

3.      Government/MEPMA

·         Stronger economic empowerment of women SHGs

·         Data-driven monitoring of SHG product-market linkages at state level