Vernacular Languages JJM IEC

This directive from the National Jal Jeevan Mission emphasizes the mandatory use of vernacular and regional languages in all Information Education and Communication activities and materials related to the mission. Recognizing that effective community engagement requires communication in local languages understood by the target beneficiaries, the directive covers IEC materials including posters, pamphlets, audio-visual content, social media communications, and community awareness programmes. The use of vernacular languages ensures that programme information reaches the last mile, enhances community participation in water supply scheme planning and implementation, and strengthens the Jan Andolan movement.