National Workshop on IEC JJM presenation by Karnataka

This presentation by the Rural Drinking Water and Sanitation Department, Government of Karnataka describes Karnataka's institutional and communication strategy for supporting the implementation of Jal Jeevan Mission (JJM) and Swachh Bharat Mission (Grameen). The presentation explains the structure and functioning of Implementation Support Agencies (ISAs), including their empanelment, staffing pattern, monitoring and review mechanisms. It describes the role of ISAs in undertaking IEC and Human Resource Development (HRD) activities, community mobilisation and capacity building of Panchayati Raj Institution members, Village Water and Sanitation Committee (VWSC) members, masons, plumbers, pump operators, electricians and other grassroots functionaries. A wide range of IEC activities is highlighted, including street plays, workshops, SHG rallies, school rallies and competitions, awareness campaigns, Gram Sabhas, water-conservation campaigns, rainwater harvesting, rejuvenation of Kalyanis and small water bodies, exposure visits and community contribution campaigns. The presentation also highlights activities undertaken during COVID-19. The document describes the institutional arrangements involving State Water and Sanitation Mission (SWSM), District Water and Sanitation Mission (DWSM), VWSCs and Village Action Plans (VAPs). It also presents community participation through social-resource mapping and Participatory Rural Appraisal (PRA), along with the formation and composition of VWSCs. An important component is the PARIHARA grievance-redressal system, which provides multiple channels for citizens to register complaints relating to water and sanitation and enables the Department to track and resolve grievances. The presentation also covers community radio, video-documentary agencies, publications, websites and social-media platforms as communication channels. The presentation further highlights Karnataka's innovative communication approaches, including short videos, before-and-after stories, impact and success stories, theme-based image posts, district videos, WhatsApp conversations, important-day posts, the “Do You Know” series, blogs and newsletters. It also describes special campaigns, third-party IEC impact assessment and State-level training and capacity-building programmes for JJM and SBM(G) stakeholders.