JJM Logo Tagline Usage Guidelines

This official guideline from the National Jal Jeevan Mission, Ministry of Jal Shakti, establishes the correct usage protocols for the JJM logo and tagline in all Information Education and Communication activities. Issued following field visits that identified improper display of the logo on JJM assets, the document specifies the correct logo versions in both English and Hindi, the official colour code Maya Blue with hex value 2496d4, and detailed usage guidelines for branding materials including hoardings, leaflets, banners, and digital communications. The guidelines also provide download links for official logo files and specify the Hindi logo variant for use in Hindi-speaking regions.