Manual IEC for ODF plus July 2021 English

The Manual: IEC for ODF Plus is a programme guidance document for strengthening Information, Education and Communication under Swachh Bharat Mission (Grameen) Phase-II. It supports resource agencies, programme managers, implementers, technical users and communicators in planning, designing, implementing and monitoring IEC interventions. The manual emphasizes community participation, interpersonal communication, mobilisation, awareness generation and sustained behaviour change. It addresses ODF sustainability and ODF Plus themes including biodegradable waste management, GOBAR-dhan, plastic waste management, greywater management and faecal sludge management. It provides communication focus areas, key messages, tools and approaches, capacity-building guidance, stakeholder roles, monitoring and evaluation, planning formats and practical IEC creatives. The document is intended to help States, districts, blocks and Gram Panchayats develop context-sensitive communication plans that strengthen institutional ownership and sanitation behaviours. It also provides expected actions and barriers for households and communities, helping implementers design communication that translates programme objectives into practical and sustained local behaviour effectively.